Products I Love

Why I Recommend:

  • I personally use the product or use it to supplement regularly
  • These companies have helped me spread the Never Too Late message
  • The companies are very involved with helping the wellness communitity or have the environment in center focus
  • 10% OFF GORUCK

    GORUCK sells the most durable products on the planet. I particularly love their training vests, ballistic trainer shoes, sandbags, and form-fitting plate carriers. GORUCK is a veteran-owned business, and GORUCK donates 1% of its annual top-line revenue to non-profit partners who support those who serve.

    Promo Code: CHAMP10



    When you purchase a GORUCK product, you are buying something built to last. I have yet to break an item past its useful life through all my training sessions. Even if you do break it, GORUCK will fix or replace it with its world-class warranty policy.

  • 10% OFF VRB Labs CBD VRB Labs CBD

    Once I started using their products regularly I had a huge shift in the way I view CBD. I never thought I’d be a CBD guy, now I carry their recovery stick everywhere I go! I especially love the “Work”, formula - promoting focus and clarity.

    Promo Code: champ10

    VRB Labs CBD VRB Labs CBD

    VRB Labs CBD

    VRB Labs creates clean, effective products that help you focus your effort where it matters most – living a strenuous and meaningful life. VRB builds the tools you need to stay in the fight, and effectively recover for tomorrow’s battles. VRB Labs is founded and owned by veterans which is always a bonus!

  • 15% Off TRX Suspension

    The TRX suspension straps are THE ultimate gym multi-tool! Like the Ybell, the TRX suspension straps are the do-it-all tool that you can use from warm-ups to cool-downs. TRX is known for its quality, and its straps are built to last while used daily.

    Promo Code: TRX15CHAMP

    TRX Suspension

    TRX Suspension

    The TRX suspension straps are THE ultimate gym multi-tool! Like the Ybell, the TRX suspension straps are the do-it-all tool that you can use from warm-ups to cool-downs. TRX is known for its quality, and its straps are built to last while used daily.
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    <br /><b>Promo Code: TRX15CHAMP</b>
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  • 15% Off Ybell

    One word: Versatile. You can use these in so many ways with the triangle-shaped design. Nearly any exercise can be performed and the neoprene coating makes them durable.

    Promo Code: TRX15CHAMP



    YBell weights (now in the TRX family) allow you to do kettlebell, dumbbell, double-grip med ball, and push-up stand exercises all with a single piece of equipment. YBell products have been carefully designed by experts in fitness and industrial design to make working out easy and accessible for Every Body, no matter your fitness level.

  • 20% Off Chubbies

    Chubbies offers a high degree of function and style in their line-up of shorts. I don't put their quality or performance features in the Ten Thousand category, but they are not too far behind. The endless style options are great, and if you have kiddos, they love these too!




    Inchworm In Chubbies Shorts

    Designed to enhance your workout and eliminate chafing, these retro splash print 7″ inseam performance shorts feature deep side seams, an exposed buttery-soft compression liner, and loads of hidden pockets. Prepare to train like never before.
  • 10% OFF fitppl Protein

    We teamed up with fitppl to create a protein supplement optimal for muscle recovery! The Champ City blend is 100% certified organic, packed with 26g of plant-based protein, 5.7g of BCAAs, and closely mirrors the amino profile of whey protein.

    Promo Code: Champ

    100% love-it guarantee or your money back!

    fitppl Protein

    fitppl Protein

    fitppl is the #1 plant-based supplement brand offering the cleanest vegan supplements, superfoods & adaptogens for optimal health and vitality. Our nutrient-rich blend of organic protein, superfoods, and adaptogens creates one of the most nutritious and supercharged plant protein superfood powders around.

    This is the best protein powder I’ve ever used!! Clean-tasting, easy on your gut, and that amino acid profile – wow!! Great work by Eric C. and fitppl! – Andrew V. Verified Buyer

  • 10% Off Kreatures Of Habit Oatmeal

    Is this the perfect oatmeal? Made with premium ingredients to give you exactly what you need to optimize your daily performance. Including vitamins, minerals, a kick-ass probiotic + enzymes for gut health.

    💪 Gluten-free Oats
    💥 30g of Plant-Based Protein
    🤘 Vitamin D3 and Omega-3 Fatty Acids

    Promo Code: ERIC10

    Kreatures Of Habit Oatmeal

    Kreatures Of Habit Oatmeal

    Key Benefits: 

    • Packed With Protein!
    • Delicious & Satiating!
    • Easy! Instant or overnight.
    • 2000 International Units of Vitamin D3
    • 290 MG of Omega 3 Fatty Acids
  • 15% OFF Ten Thousand Gear

    Ten Thousand’s shorts are the most comfortable shorts I have ever worn. I am 6 feet tall, ~195 pounds, size 32 waist, and I wear a large (a medium would fit as well just a little snugger). The “interval” is the style I wear most often. I wear them to train and play!

    Promo Code: Champatx15

    Ten Thousand Gear

    Ten Thousand Gear

    THE ONLY TRAINING SHORTS YOU’LL EVER NEED. Our shorts are packed with premium details and have been put through countless hours of field testing with top athletes to deliver ultimate performance and comfort. All backed by a lifetime guarantee.

  • Free Sample Pack LMNT

    LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The LMNT Sample Pack includes one packet of every flavor.



    My wife, Dr. Katie Keller, introduced me to LMNT two years ago, and I have noticed my workout performance boosted, and my general wellness has improved.

    Key Benefits: 

    • Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. More info HERE 
    • Boost performance and recovery. Electrolytes facilitate hundreds of bodily functions, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance. More info HERE


  • 20% OFF Hyperwear Hyperwear
    Weighted Vest and Bands

    The gear these guys make is outstanding. I use it on an almost daily basis. Their workout vest is the best one I’ve used. The weights are small and distributed all over the vest.

    Promo Code: Champ

    Hyperwear Hyperwear
    Weighted Vest and Bands

    Weighted Vest and Bands

    Hyperwear designs premium products for everyday athletes who take their training seriously. Hyperwear was founded on innovation. We constantly push the boundaries of what is possible by designing, manufacturing and providing unconventional training tools to those who push the limits of fitness.

  • 10% OFF Yo Gorilla Mats Yo Gorilla Mats

    These mats can stand the test of time. Mine has been through it. Two years outside in some crazy Texas weather - storms, a freeze, and the Texas sun, and it is holding strong. The surface is soft and hugs the ground perfectly.

    Promo Code: CHAMP

    Yo Gorilla Mats Yo Gorilla Mats

    Yo Gorilla Mats

    Yo Gorilla Mats are crafted from top quality, non-toxic, professional grade materials. Exercise mats so tough, you can leave your shoes on. High-density, non-slip performance top layer with a unique circle pattern to grip your floor. Yo Gorilla Mats, “Built to last a lifetime – we guarantee it!”

  • $95 OFF Ice Barrel

    Cold Immersion Therapy is one of the greatest recovery methods there is. The Ice Barrel technology holds ice very well and is perfect for that small spot you have in mind. I would like to point out that high-heat environments like Texas will melt the ice much quicker. Using 10lb ice bricks can help make the ice last longer.

    Promo Code: Champ

    Ice Barrel

    Ice Barrel

    We’re on a mission to share the power of cold therapy with anyone who needs to hit the reset button. Here at Ice Barrel, we believe the first part of improving your wellness begins with rest and recovery. We hope you’ll give the power of cold a try on your journey to a more meaningful life.

  • $10 OFF Chopfit Choppers Chopfit Choppers

    ChopFit can help improve your core stability with the rotational motion that allows you to push your body harder than ever.

    Promo Code: champ

    Chopfit Choppers Chopfit Choppers

    Chopfit Choppers

    ChopFit® provides fun, unique, and effective training for all. Our Chopper® fitness equipment is patented with a functional design that allows for a range of workloads suitable for any fitness level. Whether using the standard Chopper or heavier Chopper Pro, simply move your hands up or down the handle for a lighter or heavier feel.

  • 15% Off BeetElite Pre-Workout

    I have noticed increased energy, stamina, endurance, and overall better performance for every workout. I have even noticed my breathing is better while using BeetElite. The ingredients are simple and clean which I love. We fully recommend this supplement and we don’t endorse supplements lightly.

    Promo Code: CHAMPCITY15

    BeetElite Pre-Workout

    BeetElite Pre-Workout

    BeetElite is a Nitric Oxide activating, pre-workout beet powder to help fuel your body before your next workout. Informed-Sport Certified and stimulant-free, just one healthy serving of BeetElite delivers the Nitric Oxide equivalent of six whole beets.

    – Promotes extended exercise endurance
    – Promotes improved energy & stamina
    – Promotes Nitric Oxide production
    – Provides antioxidant support with an excellent source of Vitamin C
    – Supports immune health
    – May support respiratory health through Nitric Oxide production


  • Partner Fullscript Supplements

    Dr. Katie and Eric Champ have created a "Champ City Protocol" that contains our favorite supplements!

    Send any questions you have about Full Script supplements to

    Fullscript Supplements

    Fullscript Supplements

    These are a few of our favorite supplements that will be beneficial for most adults. You should always consult your physician or other health care professional when starting new supplements. Please let us know if you have any questions. With gratitude, Eric Champ and Dr. Katie

  • 20% OFF Lebert EQ Bars

    Lebert Fitness products have led the industry for years. One of the most excellent bodyweight tools on the market today is the equalizer “dip” bars. They are fun and offer the ability to explore various ranges of motion. The EQ bars are durable and versatile and can be stored away when unused. Plus, they are affordable!

    Promo Code: Champ

    Lebert EQ Bars

    Lebert EQ Bars

    Lebert Fitness® products are versatile, portable, and effective tools that can be used by anyone at any fitness level – from beginner to the elite athlete. This high-quality functional fitness dip stand station with stabilizing challenger bars is perfect for full body bodyweight resistance exercises such as dips, push and pull ups, L-sits, knee and leg raises, stretches and more.

  • 20% OFF Huron Hair & Face Huron Hair & Face

    For Face. For Body. For Hair. Whether at home, the gym or on the road, we've got the kits you need to ensure that you're looking great and feeling fresh, day after day.

    Promo Code: Champ20

    Huron Hair & Face Huron Hair & Face

    Huron Hair & Face

    A non-toxic and straightforward product that smells great and is affordable!

  • Partner Beaverfit Mobile Gym Info: Beaverfit

    BeaverFit manufactures thousands of container gyms per year for military forces and designs and builds SOE solutions for special operations teams.

    The link provided takes you to a Champ City landing page so you can submit a request for more information specific to your needs

    Beaverfit Mobile Gym Info: Beaverfit

    Mobile Gym Info: Beaverfit

    BeaverFit manufactures thousands of container gyms per year for military forces and designs and builds SOE solutions for special operations teams. In addition to supporting military forces, BeaverFit supplies Fortune 100 corporations and major fitness clubs with unique indoor and outdoor training solutions and continues to innovate and create new products to meet emerging requirements around the world.